Justin Massa and Food Genius Provide Insights from 100,000 Unique Menus
In the ever-evolving world of the food industry, it’s becoming increasingly important to keep track of the most current market trends and consumer attitudes. With his venture Food Genius™, Founder Justin Massa is on a mission to deliver this data and insight directly to the industry.
Want to know how consumers respond to different signifiers like “local” and “organic”? Food Genius has you covered. From rhetoric to ethnic correlations about restaurant offerings and menus, produce and foodservice companies can hone in their businesses and presentations with the help of a few helpful resources from Food Genius.
“Food Genius also documents regional attitudes and demands for certain foods,” says Massa. “For example, in New Mexico, you are 25% more likely to see appetites and menus with green chilis.”
Food Genius differentiates itself by assertively tracking over 33 million menu items from over 100,000 unique menus, at 314,000 restaurant locations. This kind of scale is unprecedented. By providing manufacturers, distributors, operators, and CPG brands with the most robust, easy-to-use tools, and up-to-date insights, Food Genius Reports will undeniably keep your company at the cutting edge of food industry trends. Massa and his team build reports tailored to the content you want to create. Visual layer reports, statistics, concepts, parameters… It’s all packaged in a way that can easily be shared with the industry.
Massa notes, “As with nearly every other segment of American culture, we find that the pace of change is accelerating in foodservice: the arc of trends is shorter and the number of trends is going up. In this faster-moving environment, its incredibly important to arm yourself with the latest information. The new price of out-of-date data might be the failure of a product launch."
Never before has it been so easy to access high quality data, insights, and strategies. Thanks to Justin Massa and his team’s award-winning data platform, you can make the most informed decisions on how to support future growth and innovation for your company.
Food Genius
