Naturipe Blueberries at CPMA 2011

Apr. 25, 2011

On this episode, we talk with Robert Verloop, executive vp of marketing at Naturipe Farms. Naturipe is excited to be introducing a fresh new product onto the market—Berry Quick Snacks. Berry Quick Snacks are individual servings of fresh, pre-washed blueberries perfect for on the go families. This product is designed to make wholesome snacking easy and accessible to healthy-conscious consumers as well as school districts that want to make a nutritious addition to students’ lunches. With a stringent quality assurance program, Naturipe is able to keep their Berry Quick Snacks consistent in flavor all year long while maintaining a hefty three week shelf life.