WENATCHEE, WA – Stemilt is launching its new Fresh Blenders™ product line in both sweet and tart apple varieties in order to tap into the growing juice and smoothie consumer movement.

“Juicing and blending smoothies at home has taken off in recent years, and continues to grow in popularity among consumers across all age demographics,” said Roger Pepperl, Stemilt Marketing Director. “Apples are the perfect base ingredient to any juice or smoothie creation. Fresh Blenders is the perfect platform to directly market to this crowd and deliver them a great grab-and-go value pack.”

“As a smoothie maker myself, I think Fresh Blenders is a great idea. It taps into the growing trend of blending and juicing with a healthy, fresh, and easy to use ingredient like apples,” agreed Jonah Berger, the New York Times best-selling author of the book Contagious.

Stemilt's 5lb Fresh Blender come in long, narrow, blender-inspired resealable pouch packages, designed to stand up vertically. This allows for both easy retail display as well as simple storage in home refrigerators. Each package has eye-catching colors and illustrations in order to show the consumer how to best use the fruit at home. Under the tagline “the natural start to any juice or smoothie,” each bag is shipped out in a Fresh Blenders display ready carton with an easy pop-off lid.

“The packaging is bright and fun, and the case it ships in self-stacks for building a quick display at retail. Fresh Blenders are ideal for refrigerated endcap displays, and can be easily promoted alongside other key smoothie and juice items like kale and carrots. It’s a great value offering to reach this crowd of consumers, who purchase a lot of fruits and vegetables each week,” Pepperl shared. “A five-pound bag can make a week’s worth of juice or smoothies for most consumers. Fresh Blenders deliver value and convenience, making it easy for shoppers to juice or make smoothies at home all year long.”

In order to help customers form a connection between the fruit they'll be enjoying and the farms it was grown on, Stemilt will be including the Mathison family and their message “from our orchards to you” on every Fresh Blender's package.

Stemilt will also be including a recipe on the back of every bag which incorporates the fruit inside. Sweet Blenders have the “Ridiculously Red” smoothie recipe on the back which brings beets, strawberries, and sweet apples together. Tart Blenders have the “ABC Smoothie” which includes apples, bananas, carrots and an option to make it green with spinach.

“Consumers want to know the story behind where their food was grown and who grew it. Our founding family has been farming apples for going-on six generations and has a great story to share,” said Brianna Shales, Stemilt Communications Manager.

According to a press release, Fresh Blenders will be featured in Fresh Summit's New Products Showcase and at Stemilt's booth, #3154. The company will also be passing out free samples of Fresh Blender creations through a partnership with local juice truck, Juicebox.

Stemilt will also be sharing Fresh Blenders product information, instructional videos, and smoothie and juice recipes on its website, through its The Stem blog, and on social media.

Congratulations on this exciting new product, Stemilt!

Stemilt