Village Farms Welcomes Lyra Vance as Director of Strategic Business and Sales Development
DELTA, BC – Village Farms is welcoming Lyra Vance into the newly created Director of Strategic Business and Sales Development role.
In this position, Vance will be responsible for contributing to Village Farms’ aggressive growth plans going forward, according to a press release. Having previously managed business development for national produce accounts and brands for the past 14 years with The Oppenheimer Group and handling the maintenance and expansion of Tectrol technology with Transfresh Corporation, she is well equipped to tackle the challenges that lie ahead.
Bret Wiley, Senior Vice President of Sales and Sales Operations, said the company is extremely pleased to bring Vance to the team.
“Her highly respected reputation and experience in the greenhouse industry is well documented among retailers and suppliers in our business community,” said Wiley.
Vance will be based in St. Petersburg, FL and will begin her new role with Village Farms on November 16.
