West Pak Avocado Appoints Scott Ross as Eastern Regional Sales Manager
MURRIETA, CA - It's official! Scott Ross has joined Murrieta, California-based West Pak Avocado, taking the reins as the company’s Eastern Regional Sales Manager. Now tasked with managing key customer relationships and new customer development in alignment with the company’s sales objectives, Ross brings three decades of experience in food and produce sales to the West Pak team.
“I’m thrilled to be a part of the West Pak Avocado team,” Scott shared when asked about the new appointment. “West Pak’s commitment to superior quality and service resonates with me, as I have been dedicated to providing both throughout my career. To play a key role in an organization recognized for leadership, innovation, and integrity is a fantastic opportunity. The future looks bright, and I’m happy to be along for the ride!”
A veteran of companies such as Guimarra Companies, Sunkist Growers, and Genuardi’s Family Markets, Scott’s 30-year career has spanned both the retail and produce industries. As 15 of his years have been in produce category management, Scott is no stranger to successfully managing multiple national and regional strategic business partnerships. According to a press release, these partnerships have been met with mutually beneficial sales, volume, and profit results.
“Scott has an extensive and well-respected background in the produce industry and an impressive track record in sales,” said Senior Vice President of Sales & Marketing Doug Meyer. “We’re excited to have him spearhead sales efforts in this newly-created position in the Eastern territory, and look forward to working closely with him to expand West Pak’s reach.”
Congrats again to our friend Scott Ross—we can’t wait to see what you and West Pak bring us next!