VALENCIA, CA - Kevin Fiori, Vice President of Sales and Marketing for Sunkist Growers, has been named as the Produce Marketing Association’s (PMA) new Chairperson on its Board of Directors. Cathy Burns, PMA President, and Tim Riley, President at The Giumarra Companies and former PMA Chairperson, had some encouraging words for Kevin as Riley passes the baton to his new successor.

“We’re all working together to boost consumer confidence in our products, meanwhile attracting, developing, and retaining talented individuals for our businesses and marketing fresh produce in new ways that will increase consumption,” said Riley. “I’m confident that Kevin, a talented leader with an immense amount of diverse experience in this industry, can rally with the rest of PMA’s board members and hundreds of volunteer leaders to continue to engage the entire fresh produce and floral industry in 2015 to work toward those goals.”

“Over the past year, Tim Riley led the diverse team of industry leaders and business strategists of the PMA Board of Directors, who together, contributed significant insight and guidance to implement PMA’s new strategic plan,” said Burns. “Now, as Kevin steps into that leadership role, he brings years of diverse global expertise coupled with the passion and talent that’s needed to inspire industry leaders and drive those strategies forward in an effort to move the needle on fresh produce consumption and floral demand.”

During Fiori’s opening statement at PMA Fresh Summit’s Breakfast General Session, he affirmed his and Sunkist’s commitment to working together with the industry to inspire kids to eat healthier with PMA and Sesame Workshop’s ‘eat brighter!’ initiative.

Sunkist has recently launched new Sesame Street-themed packaging as part of the ‘eat brighter!’ campaign to promote fruit and vegetable consumption among children aged 2 to 5 and their parents and caregivers.

“Through this program, the industry has an amazing opportunity to encourage kids and their parents to eat better. When we work together as an industry, we all win,” said Fiori.

Prior to joining Sunkist in 2008, Fiori worked with Dole Food Company for 29 years in a number of positions ranging from sales representative all the way up to Senior Vice President, Agriculture Operations. His long-standing dedication to the industry and leadership experience will prove invaluable as he steps into this new role in his successful career.   

AndNowUKnow congratulates Kevin Fiori on his election as PMA’s new Chairperson!

Sunkist Growers

PMA