SAN DIEGO, CA - AmazonFresh is now expanding into the 3rd largest consumer market in California: San Diego. With this latest move Amazon has locked up a major presence in four key markets along the West Coast. Now just like their counterparts in San Francisco, Seattle, and LA, San Diego shoppers will have access to over 500,000 products ranging from onions, to cherry tomatoes, to green beans, to apples.

Amazon CFO Tom Szkutak reminded Geek Wire that this is only the beginning. AmazonFresh was designed as a pilot program, a way to test out the emerging market of grocery delivery on demand which many insiders speculate will one day be a major player in the retail market.

Already though Szkutak sees improvements. “Certainly the economics have improved through invention on behalf of the team there, as well as operating efficiencies,” he noted.

AmazonFresh isn't the only up-and-comer in this new market. ANUK previously covered Whole Foods' partnership with the grocery delivery start-up Instacart. And that is just the beginning.

The truth of the matter is that more and more people in today's economy are prioritizing eating healthier and fresh produce is a big part of this drive. Whoever engineers the quickest, most convenient way to deliver this produce to tomorrow's generation of consumers stands to take in big profits. Based on its actions up to this point, it certainly seems clear that Amazon is aiming to be that company.

Stay tuned to AndNowUKnow for any further developments on this emerging business model. 

AmazonFresh