DALLAS, TX – Avocados from Mexico has announced that it will be celebrating Hispanic Heritage Month with an “Échale al Asador,” or “Toss it on the Grill,” campaign. The company will be pushing aggressive display activity and consumer excitement through a mobile sweepstakes as well as coupon and recipe savings offers in addition to social media and in-store merchandising.

The central focus of the “Échale al Asador” campaign is a text-to-win campaign in which consumers can text in to win outdoor large green eggs for summertime grilling. Consumers can also use their mobile devices to access great coupons and grilling recipes.

This program represents the first ever Avocado from Mexico mobile program targeted especially to Hispanic consumers.

“Given that Hispanics are adopters of technologies, in-language digital and mobile channels will be key to reach Hispanics in their path-to-purchase. In order to reach the 'Nueva Latina' Avocados from Mexico needs to leverage the technologies that she uses to engage with her,” said Stephanie Bazán, Hispanic Marketing Director for Avocados from Mexico.

During the promotion, consumers will also be able to save $1.00 on their produce purchases when buying 3 Avocados from Mexico with their groceries with an in-store coupon or through the text-to-win platform.

In addition, Avocados from Mexico will be providing retailers with large avocado dump bins with the company header and Hispanic Heritage themed POS as well as an in-store merchandising team to help retailers make the best use of their avocado displays.

Finally, Avocados from Mexico will be using a landing page on the Echale Al Asador website in addition to Facebook and Twitter to connect with consumers through social media.

According to a press release, the “Échale al Asador” program will run from Sept. 15 to Oct. 15, 2014 in California, Arizona, Texas, Chicago and Florida in approximately 1,200 Hispanic chain stores and independent retail locations.  

Avocados from Mexico