Del Monte Fresh Launches New Item



Coral Gables, FL



Del Monte Fresh has recently launched a new avocado creation. The company is now offering 100% Fresh Hass Avocado Pulp in a 4 pack of 2oz cups. The value-added item is available for national distribution.

Del Monte Fresh is responding to consumers' demand for avocados in an assortment of formats as well as its presence on menus nationwide. Del Monte® Fresh Hass Avocado Pulp is a ready-to-eat and preservative and additive-free avocado product, according to a press release. The item can be enjoyed in a variety of ways. The 2oz cups are convenient and perfect for consumers on the go. They work well as a spread, or as an addition to a school lunchbox, or as a single serve dip. The 4 pack has colorful, high graphics, nutrition information, and a QR code that customers can scan for usage ideas and recipes.

Dennis Christou Vice President of Marketing, N.A., stated, “Avocado and fresh guacamole products have seen incredible growth in the last few years and there is still room for development.” Mr. Christou, continued, “The Del Monte® Fresh Hass Avocado Pulp 4 pack is the perfect complement to our already popular whole Hass avocados. It is great for consumers who live fast-paced lives and don’t have time to prepare an avocado but still want that great fresh Hass avocado taste and nutritional benefits. It will also help initiate trial for those who may never have purchased avocados before and are not quite sure about how to pick, prepare, or use them. We really see these value added avocado products as a way to help increase sales and consumption for the entire avocado category.”

Del Monte Fresh



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