Homegrown Organics' "Committed to Caring" Program Helps Retailers Thrive This Winter
PORTERVILLE, CA - With the organic produce sector booming, retailers are looking for tips to promote and merchandise product now more than ever. That’s why Homegrown Organic Farms (HGO) is offering a full line of resources along with its “Committed to Caring” program to help retailers boost category sales.
“Consumers love to know where their food is coming from, and who the farmer is, so it’s a great opportunity to showcase the source of our fruit!” says Cherie France, Marketing Manager of HGO. “We help bridge the gap between the consumers and their growers, and we love to help folks make that connection.”
List of tools in the HGO merchandising and marketing program include:
The Grower Connection
Includes grower stories, photos, and videos for the company's customers to add to their in-store or online marketing/merchandising.
Display Bin
Available to use on the floor of the produce department to create more shelf space, and also generate more organic sales. To be used in conjunction with POS for greater impact.
Social Media
The company is active and promoting organic fruit on all critical social media platforms to help retailers juice up category sales and encourage collaboration.
“We pride ourselves in the fact that we’ve always been a market leader with regard to these topics, and our customers have come to recognize this. We have been able to spend the time and effort affirming and directing these conversations, with an established reputation for valuing these important issues ahead of the curve,” France continued.
According to HGO, these tools have not only aided in category growth, but an increase in awareness of social responsibility in food. Telling the stories through its “Committed to Caring” program—which showcases the company's efforts to care for the land, environment, and communities which its product comes from—has seen customer response as outstanding while transparency continues to be a significant influence for purchasing.
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