Red Sun Farms Reveals New West Coast Distribution Center, Hires Rob Jackson
VANCOUVER, BC – Red Sun Farms produce is coming to the West Coast and it’s coming in full force. The Kingsville, Ontario-based greenhouse grower is making its debut on the other side of North America with a new, Vancouver distribution center, and with it a new leader in greenhouse industry vet Rob Jackson.
“This expansion was a strategic decision to meet our growing customer needs,” Carlos Visconti, COO shared. “Our retail partners realize that, through our truly vertically-integrated business model, they can be confident in the quality, freshness, taste, and customer service, whether the produce originates from Mexico, the United States, or Canada.”
According to a press release, Red Sun Farms sees this distribution center as a key hub for North America’s west coast. As a result, national retailers will now be able to provide their consumers in the West with the high-quality produce from Red Sun.
To help lead the new operation, the company has brought on three-decade greenhouse industry salesperson, Rob Jackson. “I’m truly excited to share my knowledge and experience with this great organization, and team, at Red Sun Farms,” he said upon the accouncement of his hiring.
During his 30-year tenure in produce, Rob has been an integral figure in the West Coast produce market, spending time with both BC Hot House in the late 80s and Village Farms more recently. Rob has received such awards as the “Thrifty Foods Produce Vendor of the Year,” the “Fred Meyer Produce Vendor of the Year,” and, in 2012, the “Western Recipient of the Loblaw Produce Vendor of the Year.”
“When the ownership group made the decision to enter the West Coast market, Rob was immediately identified as the ideal candidate to spearhead Red Sun’s geographic expansion,” said Harold Paivarinta, Senior Director of Sales and Business Development. “His intimate knowledge of the region’s retail landscape and close ties to the grower community will ensure our success as we extend our reach from coast to coast.”
As Red Sun nears closer to its West Coast debut and Rob takes over his new role, AndNowUKnow will keep you apprised on what’s to come for the expanding greenhouse provider.
