SunSelect Partners with Schur Star Systems for Outrageously Fresh Mason Jar Packaging Extension
VANCOUVER, CANADA - With the very first Outrageously Fresh mason jar bags rolling off the line this week at SunSelect’s Tehachapi, CA, facility, the company has even bigger plans for the greenhouse section and beyond.
The product of a partnership between SunSelect Produce and mason jar bag-creators Schur Star Systems, Inc, the pack style is being set up to soon contain more than just the greenhouse mini cucumbers, mini peppers, and snacking tomatoes unveiled at Fresh Summit last fall with Oppy and Divemex, says SunSelect Director Reinhold Krahn.
“SunSelect has secured the exclusive rights to Schur’s mason jar bag across several categories in the U.S., Canada, and Mexico,” Krahn explains. “Our discussions with retailers have illustrated the great promise of this pack. We believe it could have enormous influence on how healthy snacks are profitably merchandised at retail and easily enjoyed at home.”
SunSelect offers peppers, cucumbers, tomatoes, cherries, red and green grapes, cranberries, apples, kiwifruit, and blueberries, and may potentially extend the jar bag concept to other products, according to a press release. In the coming months, SunSelect and Oppy will offer the concept to producers of many of these items.
“We felt the design would be a great fit for snacking items, and a differentiator on the shelf,” Krahn said of the Schur Jar Bag, which Sun Select discovered at Fruit Logistica last year. “It’s more stable than other packaging options within clamshells and cello bags, and plays on the popularity of home canning and use of mason jars in decorative and useful ways around the house.”
Hans Christian Schur, CEO of the company, shares Krahn’s enthusiasm. “It’s a new venture for us to have a partner in produce,” he said. “The enterprise is based on SunSelect’s desire to differentiate in the fresh category, and Schur’s commitment to deliver a solution to help them achieve that.”
He continued, “Our Schur Star System is very flexible, so SunSelect can run bags of various sizes and its range of associated products on the same machine, undertaking small or large runs, with just a few minutes to change in between. We offer high-quality printing and materials, which makes an enormous difference at the point of sale.”
The press release says that re-sealable Outrageously Fresh mason jar bags include: 10.5-oz, grape, cherry, and gourmet medley tomatoes grown by SunSelect, 14-oz. mini cucumbers, and 1-lb mini peppers grown by Divemex, and are available exclusively from Oppy.
