YAKIMA, WA – Suzanne Wolter, the former Director of Marketing for Rainier Fruit, has announced the foundation of FreshFit Solutions, a new business venture designed to assist the produce industry with sales, marketing, and strategic planning goals.

Wolter was inspired to establish FreshFit Solutions after her colleagues had encouraged her to utilize her sales and marketing expertise to assist other producers, receivers, and industry suppliers.

Over the past two decades, Wolter has helped various produce companies significantly increase their brand recognition and execute various successful go-to market strategies.

Doug Pauly, Northern Fruit’s General Manager, said in a press release that Wolter’s industry experience adds “perspective and expertise” the company doesn’t have internally. That experience, he said, is “invaluable in evaluating Northern’s current marketing program and generating ideas for new directions.”

“As a competitor, we admired Suzanne’s marketing leadership at Rainier over the past decade,” he said. “Suzanne also serves as a valuable mentor for newer members of our sales team.”  

Wilcox Fresh CEO Jim Richter echoed this sentiment, saying the Wolter has a “proven track record of innovation, leadership, and results.”

“She has the unique perspective from working at top companies that will help you differentiate your business from the competition,” said Richter.

Wolter will continue her volunteer association with the US Apple Association, fulfilling the role of Education Committee Chair. She will attend the PMA Fresh Summit expo in October and looks forward to reconnecting with industry friends and colleagues.