West Pak Avocados Launches Send Avocado Love #YouGotAvos Campaign to Push I Love Avocados™ Brand
MURRIETA, CA - What says, “I love you” quite like a bag of free avocados? If you look at the results of a recent West Pak Avocados campaign, it seems like sending fruit to your loved ones may be the new bouquet of roses.
Ahead of Valentine’s Day 2017, the company kicked off its Send Avocado Love #YouGotAvos event, providing consumers the opportunity to send complimentary I Love Avocados™ branded bags to their special someones. The campaign reportedly sent fans, bloggers, and online influencers on Instagram abuzz, growing engagement by 258% in just a matter of hours. In a matter of days, the reach on social topped 140,000—as if you needed more proof that true love and this tasty superfood go hand in hand.
“We were genuinely thrilled with the response of the initial campaign, as it just proves the power of avocados and how people are so very passionate about them,” shared Marketing Manager George Henderson. “I Love Avocados is planning to create more fun avocado freebies and giveaways throughout 2017 to spread avocado love everywhere. Fans can keep in touch through news, giveaway announcements, and coupons by signing up at iloveavos.com and following on social media.”
In the weeks that followed the campaign’s launch, complimentary bags of I Love Avocados emerged on the doorsteps of delighted avocado fans across the country. Each delivery included clues to unlock the identity of their secret admirers—all they had to do was spread the word on Instagram with the hashtag #YouGotAvos. In addition, the goody bag gifters could repost an e-card from I Love Avocados’ Instagram to notify their recipient, #YouGotAvos.
Holy Guacamole!!! Friends- due to an abundance of Avocado we are currently processing your free bag of #avocado entries & we will alert you when our giveaway is back on! For now, sign-up to send an ecard filled with #avocado love just in time for Valentine's Day link in profile. #yougotavos
Since Friday, March 17, 2017, I Love Avocados realized a combined reach of 89,000 (and growing) on Instagram from both mentions and hashtag posts by the brand's influencer family and community of avocado lovers, according to a press release.
AndNowUKnow was lucky enough to be on hand for the I Love Avocados debut at last year’s Produce Marketing Association (PMA) Fresh Summit Conference and Expo. You can watch our exclusive interview from the show floor here for more on this millennial targetted brand.