Always Fresh Farms' Lindsay Giddings Discusses Year-Round Berry Offerings
WINTER HAVEN, FL - When a year-round supplier of berries calls itself “Always Fresh,” you know the company is confident in both the quality of its products and the consistency of its supply—and Always Fresh Farms is certainly that and more. I spoke with Lindsay Giddings, Food Safety Coordinator and Social Media Manager for Always Fresh Farms to learn more about the company’s approach, its strawberry, blueberry, and blackberry offerings, and the ways in which it is meeting—and exceeding—its customers’ expectations.
“Always Fresh Farms' approach to offering fresh produce is just that—Always Fresh. We strive to provide the highest quality produce available, year-round,” said Lindsay. “Our values are based on being the leader in marketing quality produce, grown in an environmentally and socially responsible way—we are a leader in implementing food safety and traceability initiatives. We pride ourselves on providing the highest level of service in everything we do.”
Lindsay told me that seasonality is non-stop with Always Fresh Farms, which currently packs berries throughout the U.S. and Canada, as well as partners with growers in Mexico and South America.
With offerings currently available to wholesale, retail, and club stores, Always Fresh Farms is a full-service berry provider of both conventional and organic berries. The company has grown prodigiously over the course of the last 20 years, Lindsay noted, and its done so on the basis of its excellent service and products and the relationships the company has developed with its trusted partners.
“Our growth is directly related to the hard work and constant quality of our grower base and the excellent trading partners we have developed over two decades,” said Lindsay.
Always Fresh Farms offers a variety of pack sizes and formats suitable for the largest club store and the smallest fresh-focused market. And Lindsay told me, the company provides ample opportunities for retail support for retailers of all shapes and sizes.
“Our sales team is more than qualified to assist interested parties with lining up our products in seasonal opportunities enjoyed in multiple growing regions. We have any and ALL pack styles available—everything from 6 oz blueberries to 4 lb strawberries, maximizing our opportunity for retail support,” Lindsay explained. “Our willingness to customize pack styles and sizes set us apart from our competition. Our latest endeavor includes top seal technology. We support our loyal customers with advertising opportunities, including print, TV, radio, and internet customer loyalty programs.”
In addition to berries, Always Fresh Farms will have spring watermelons and peaches from Florida and organic bell peppers and squash—all packed under the Always Fresh brand.
For more on this and other dynamic companies in fresh produce, keep reading AndNowUKnow.