Avocados From Mexico Partners with Mission® Foods to Launch "Taco Tip Off"
DALLAS, TX - What’s a taco without its tortilla? A more pertinent question, though, might be, what’s a soft taco without avocado?! These two taco staples have come together in a recent partnership as Avocados From Mexico (AFM), recently announced its partnership with Mission® Foods, a leading tortilla brand in the U.S., to launch "Taco Tip Off," its latest promotional program in support of the basketball championships.
"Avocado grocery shopping trips are more valuable with tortillas. Average avocado basket rings are 1.6x greater with tortillas. Total grocery basket ring with avocados is $50.44 and $79.05 with avocados and tortillas. We're excited to partner with Mission Foods and give basketball fans a game-winning combo," said Stephanie Bazan, Vice President of Trade and Market Development, Avocados From Mexico.
"Taco Tip Off" is designed to leverage retail excitement around basketball season and expand shopper consumption of tacos, burritos, quesadillas, and more. The program combines targeted in-store merchandising focused on tacos with widespread consumer savings through April 14th. According to Numerator, 88 percent of avocado households also purchased tortillas in the past year, making this partnership the perfect occasion to bring AFM and Mission Foods together in the ultimate tasty taco experience.
"This sporting event is the perfect occasion to leverage in-store basketball championship merchandising and create an event that will drive impulse purchase for avocados as fans stock up for their in-home viewing gatherings," said Bazan.
The final game of the basketball championship season is the third most-viewed sporting event in the U.S. after the Big Game, with strong viewership leading up to the final game, according to a press release.
Shoppers can enjoy this dynamic duo by taking advantage of the following opportunities:
- On-Pack IRC: Save $1.50 on two Avocados From Mexico and one package of Mission Tortillas
- Text-to-Win Sweepstakes: Fans will be able to text to be entered to win $250 in the form of a gift card.
- Paid Social Posts: Reaching shoppers through Instagram and Facebook paid social posts
- Digital Instant Rebate: Shoppers can receive an instant rebate via a receipt validation test using Optical Character Recognition Technology (OCR) whereby shoppers scan their receipts and receive a consumer savings deposited directly into their PayPal account.
“We look forward to bringing fans everywhere a simple solution for maximizing game day eats such as tacos, burritos, quesadillas, and more," said Sathish Mohanraju, Vice President of Marketing and Trade Marketing, Mission Foods. "We hope fans are inspired to create fresh flavor combinations that satisfy their game day experience and please taste buds."
Here’s to yet another iconic campaign led by Avocados From Mexico! Stick around with us at ANUK as we continue bringing you the latest news in fresh produce.