Bee Sweet Citrus Director of Communications Monique Bienvenue Discusses Specialty Citrus Holiday Opportunities
FOWLER, CA - With the holiday season reaching full swing, many consumers are looking for ways to brighten up their holiday tables and add freshness to time-tested seasonal staples. With this in mind, Bee Sweet Citrus is highlighting its specialty citrus varieties, putting a unique spin on the tradition of holiday oranges and diversifying traditional holiday party fare.
"Exotic citrus varieties like mandarins, blood oranges, Minneolas and Cara Caras can lend a crisp sweetness or refreshing tartness to staple dishes this holiday season,” Director of Communications Monique Bienvenue told me. “And the fruits’ nutritional benefits can keep consumers on track to meet their New Year’s resolutions all through the holiday season.”
Retailers can take advantage of the opportunities specialty citrus offers by leveraging Bee Sweet’s POS materials and recipe cards to clue consumers into the culinary possibilities the fruits provide.
Additionally, Bee Sweet has a number of recipes on its website designed to encourage creativity and wellness during the holiday season and beyond. The company’s mandarin chocolate bites and citrus avocado salsa recipes are great for parties this holiday season and beyond—and a welcome inclusion to Super Bowl spreads come February.
“Specialty citrus is a great way to introduce unique flavors and additional health benefits to the consumers,” added Bienvenue. “In addition to providing great taste and variety, Bee Sweet's specialty citrus varieties are high in vitamin C and B6, fiber, folate, antioxidants, and phytonutrients.”
The company’s website also provides resources for retailers and consumers alike to explore the health benefits, the availability, and the backstory of BeeSweet’s specialty citrus.