Bee Sweet Citrus' Monique Bienvenue Discusses Upcoming First Display at PMA Fresh Summit
FOWLER, CA - Portfolios are being polished, vitamins stocked up on, and new products prepped to be launched: that’s right, PMA Fresh Summit is on its way. As attendees gear up for another whirlwind year, first-time exhibitors are pulling all the stops to make their show floor debut. New to this year’s fold? Bee Sweet Citrus, with a stunning display in the works.
“Bee Sweet has been a PMA member for years, but this year we really wanted to focus on enhancing our brand and building a presence amongst our consumers,” Director of Communications Monique Bienvenue tells me.
As this year marks the company’s 30th anniversary, Bee Sweet is matching the momentous occasion by participating in on the industry’s most popular event. From the booth to the supplemental material, every aspect of Bee Sweet’s display has been designed to build off of the company’s previously launched rebrand initiative.
Furthermore, Monique tells me Bee Sweet will be showcasing its general packaging at the event. This packaging extends from the company’s specialty varieties to its Heirloom Navel brand.
“PMA Fresh Summit is a great show. Most of our customers will be in one location, and we’re thrilled to have the opportunity to meet with them over the span of a few days,” Monique says. “We’re very excited to roll everything out and truly network with other attendees.”
Held this year in the tantalizing backdrop of New Orleans, LA, PMA Fresh Summit will serve as the perfect opportunity for Bee Sweet to show the buyer community the high-quality produce that the company has to offer. Each item displayed will speak true to Bee Sweet’s status as a true, full-line citrus house.
As the company and industry prepares for the event, from October 19-21, Bee Sweet’s upward trajectory isn’t over. Stay tuned for what’s to come in 2018!