California Giant Berry Farms Expands Raspberry Program
WATSONVILLE, CA - To boost production of the Adelita variety of raspberry, a new crop has been planted by California Giant Berry Farms throughout multiple growing districts throughout central Mexico. The company expects the crop to produce fruit as early as this fall.
California Giant is well-versed in the expansion of its coveted berries, with its domestic- and international-grown strawberries, blueberries, and blackberries having increased over the years to provide year-round availability and meet consumer demands. Prior to this move, the company relied on its spring and summer seasonal program, with its farming operations based in California. Now, with this expansion, fresh raspberries will also join the team of year-round berries that California Giant supplies.
“We are so excited to be planting this new crop in Mexico providing our California Giant customers with promotable raspberry volume that consumers will enjoy beginning this fall and continuing through the winter months coming from our regions here in central Mexico,” Rodrigo Aceves, Director of Operations for California Giant Berry Farms de Mexico, said in a recent press release.
The new crop season is expected to be ready for harvest by mid-September with volume increasing by October. Supply will continue to be produced out of the new growing regions into June of 2019.
“Our growers here are excited and looking forward to the new endeavor,” Aceves said.
This shift will allow the company to provide customers with a cohesive program that will provide them with year-round fresh berries to meet increased demand.
Wanting more details on California Giant’s raspberry program? Visit them at United FreshMKT Expo in Chicago from June 25th through June 27th at booth #1236.