CMI Hits the Peak of its Cherry Season
WENATCHEE, WA - There’s always a peak growing season for every category, and this week is finally it for some cherry growers in Washington state. CMI, for one, is saying retail buyers are now being presented with the best cherry sales and promotion opportunities of the entire season.
“This is the week,” says Steve Castleman, Senior Vice President of Sales at CMI. “We are hitting our seasonal high point for cherry availability and promotional pricing right now.”
After this week, CMI expects to see cherry volumes statewide to drop off.
“Our CMI warehouses received a huge volume of cherries that were harvested over the holiday weekend. It’s the big receiving rush that we expect to see every year,” Castleman continued in a press release. “Using harvest history as our guide, we see this week as one of the final opportunities for retailers to buy cherries at the peak of the season.”
There will of course still be cherries in the market for several weeks, Castleman adds, but the seasonal peak this week is much earlier than normal. “We knew the crop was early. But from what we’re hearing from our own horticulturists and other orchardists around the state, after this week the cherry supply will begin to decline.”
According to CMI, now is the time for retailers to jump on cherries and get the best quality and pricing of the season.