David Sax Names Frieda's as a Trendsetter in "The Tastemakers"
LOS ALAMITOS, CA – Frieda's Produce was named a trendsetter among the major influencers of American food culture by David Sax in his new book: “The Tastemakers: Why We’re Crazy for Cupcakes But Fed Up with Fondue.”
"Agriculture's tastemakers are arguably the most potent trendsetters in the world," he said.
By naming Frieda's among these trendsetters, Sax recognized the incredible influence that Frieda's has had not just on the produce industry, but the American public as well. Sax specifically recounts how through discussions with Karen Caplan, Frieda’s President and CEO, he learned how Frieda's played a major role in turning the kiwifruit from a specialty item into an every day staple for the American consumer.
According to a press release, Sax has also authored "Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen" and has won a James Beard Award for writing and literature.
Congratulations, Frieda's! I look forward to seeing the company featured in the new book.