DelFrescoPure® Moves Forward with Second Phase of Strawberry Expansion

DelFrescoPure® Moves Forward with Second Phase of Strawberry Expansion

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KINGSVILLE, ONTARIO - Sing it with me now… In the summertime, when the weather is hot, you can stretch right up and… grab a bowl of strawberries! Well, I love to enjoy that year-round, especially when sprinkled with shimmering sugar for a bit of indulgence.

DelFrescoPure® is making sure consumers’ strawberry needs are met by moving forward with the second phase of its greenhouse-grown strawberry acreage, from six acres to a total of seventeen acres of production.

Carl Mastronardi, President, DelFrescoPure“Since our first introduction of our YES!Berries Your Everyday Snack!™, the national and local retailers have shown tremendous support of our Ontario greenhouse-grown strawberries program!” Carl Mastronardi, President, said. “With the commitment of the retailers and consumer demand, we continued with our vision on becoming the largest strawberry greenhouse grower in Ontario under lights.”

With this greenhouse expansion, DelFrescoPure will have 17 total acres of production for strawberries

The expansion includes energy curtains and high-pressure sodium grow lights to provide a 750,000-square-foot controlled microclimate environment for growing strawberries—innovative technology which allows the company to grow during all seasons. Further, marketplace demands for locally sourced strawberries are on the rise, according to a press release. To meet those needs, the company’s technologically-enhanced expansion will be in full production by November of this year, bringing its Ontario greenhouse-grown strawberries to Canadian retailers and consumers.

Ray Mastronardi, Vice-President of Sales, DelFrescoPure“Our consumers are looking for a tasty strawberry with home-grown flavor!” Ray Mastronardi, Vice President of Sales, expressed. “With our innovative growing practices, we offer a high brix level strawberry full of traditional strawberry flavor and only use integrated pest management to deliver a clean and pure strawberry.”

The company’s Yes!Berries Your Everyday Snack!™ come in two packaging options: 12 oz and a three-pack of 4 oz called STACKERS™, which are available locally and to Canadian partners.

For more fresh produce happenings, check back with AndNowUknow.


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Located in the heart of Canada’s greenhouse industry, DelFrescoPure®, is a leader in growing and delivering premium…