Earthbound Farm's Jessica Harris Discusses CPMA Plans, New-to-Canada Products
SAN JUAN BAUTISTA, CA - Earthbound Farm has a lot to celebrate this year, including its 35th anniversary! Since 1984, the company has been all organic, all the time, and it’s utilizing this year’s CPMA Convention and Trade Show to highlight this fact. I had the pleasure of speaking with Jessica Harris, Senior Innovation and Marketing Manager, Earthbound Farm, to learn more.
“The CPMA Convention and Trade Show provides the best opportunity to connect with, participate in, and demonstrate commitment to the produce industry in Canada,” Jessica said. “We appreciate how successfully they engage so deeply across all aspects of the industry, from grower shippers to students to retailers, and bring them all together in one place. As a result, this is the go-to place to debut and launch new products for the Canadian market.”
These new products have already shown success in the United States, and Earthbound Farm is excited to get them in front of the Canadian consumer. They include:
- Mighty Spinach (Organic Baby Spinach, Organic Baby Pay-Choi, Organic Baby Tatsoi, Organic Baby Bok Choy Leaves)
- Rosé Blend (Organic Baby Butter Lettuce, Organic Baby Oak Leaf, Organic Baby Pak-Choi, Organic Baby Red Leaf, and Organic Radicchio)
- Red Baby Butter Lettuce
“Canadian consumers, on the whole, seem to prioritize the food experience,” Jessica shared with me when I asked her what opportunities the Canadian market presents. “They more readily embrace new culinary trends and are less price sensitive when it comes to food. This may be a part of why salad kits are becoming more prevalent there.”
And with an unwavering dedication and belief in organic food, it’s no surprise that Earthbound Farm’s vision of cultivating a healthier world would resonate with buyers and consumers alike.