Fresh Del Monte Produce Names Elana Gold Chief Marketing Officer
CORAL GABLES, FL - The exciting world of marketing continues to evolve, and fresh minds help to keep pace with the changing market. Fresh Del Monte Produce continues to build its global brand image with the landmark addition of Elana Gold as Vice President and Chief Marketing Officer (CMO).
In her new position, Gold will lead Fresh Del Monte’s global marketing functions, executing global, regional, and local marketing strategies aimed at delivering long-term and sustainable business growth for the iconic brand in this key role, according to a press release. Gold brings more than 25 years in building strategies, organizations, and capabilities for top global companies and brands, including Abbot, Novartis, PepsiCo, Sabra Foods, and Yum! Brands among others.
As the new Chief Marketing Officer, Gold will report to Fresh Del Monte Produce’s President and Chief Operating Officer, Youssef Zakharia.
“I am excited for Elana to bring her vast experience, creativity, and talent to the Fresh Del Monte Produce family,” commented Zakharia. “As we continue our roadmap to achieve our 5-year strategic objectives, including to become a consumer-driven company, it is clear that we need to build upon the great equity in our brands. Elana is just the right person to ensure we carry this through.”
Most recently, Gold served as Chief Commercial Officer at Before Brands, a VC-backed start-up, where she helped develop and launch a new category of the most advanced childhood nutritional products to reduce food allergy development risk in children.
Prior to joining Before Brands, Gold served as Divisional Vice President of Marketing (CMO) for Abbot Nutrition International. Under her leadership, the company launched a blockbuster infant formula brand into China and significantly grew both the infant and adult nutrition categories with breakthrough innovation and communication strategies.
Gold carries a reputation as a high-energy business builder with deep expertise in global marketing strategy, infusing deep analytics into effective communication strategies, and driving meaningful innovation throughout the customer journey. Speaking four languages and having worked in eight countries, Gold holds a BA from Emory University in foreign languages and an MBA from the Wharton School of Business in both marketing and finance.
Congratulations to Elana Gold on her new position! For more exciting developments in the fresh produce world, keep clicking back to AndNowUKnow.