Fresh Del Monte Opens FRSHst™ Restaurant in Miami
CORAL GABLES, FL - A new business venture is brewing for Fresh Del Monte, and it’s got fresh written all over it. Recently, the company launched FRSHst™, an innovative and healthy dining experience, and it’s setting up shop in Miami, Florida.
“We want to create a bond with our consumers by putting them at the center of everything we do,” said Youssef Zakharia, President and Chief Operations Officer of Fresh Del Monte. “The launch of FRSHst cafés allows us to deliver to our consumers what is important to them: healthy, wholesome, and convenient foods.”
According to the release, the company is bringing the community whole-heartedly good food that is not just wholesome, but also nutritious and comes from the soul. With farmers at heart, the FRSHst concept demonstrates the company’s passion for fresh produce. The six delicious food and beverage categories incorporate the highest quality and best ingredients, including bowls, beverages, coffee, sandwiches, grab and go, and bakery.
The FRSHst menu offering invites guests to fully customize their fresh-to-order items. Customers can take a trip around the globe for breakfast, lunch, or dinner with flavors that range from Asian to the Mediterranean and Latin American. Guests can also make each meal their own by adding signature toppings and sauces, or by pairing their food selection with a fresh, handmade smoothie, or a cup of freshly brewed, craft roasted coffee.
“Our mission at FRSHst cafes is to provide an ingredient-first offering to our guests, so they may not only experience the freshest and most flavorful meals that we have to offer but can also completely tailor each order to their liking and dietary needs,” said Wissam Baghdadi, FRSHst Creator and Fresh Del Monte Produce F&B Director.
FRSHst includes indoor and outdoor seating, and it looks forward to showcasing fresh offerings to Miami at its 241 Seville Ave, Coral Gables location.
Will we see Fresh Del Monte bring this concept to other markets? This California-based writer can’t wait to see how fresh produce continues to build traction as the industry’s movers and shakers continue to innovate.
