LOS ALAMITOS, CA – Keeping in line with the Rosh Hashanah tradition of trying a new fruit to celebrate the “new year,” Frieda’s Specialty Produce is encouraging retailers and foodservice to stock up on specialty fruits.

“We are ecstatic to hear that during Rosh Hashanah our clients who serve the Jewish communities see a definite uptick in their produce sales, especially in fruits,” said Karen Caplan, President and CEO of Frieda’s. “Early fall is a great time for tropical fruits, and we have a great supply of Baby Kiwifruit, Rambutan, Asian Pear, Dragon Fruit, Red Cactus Pear, Carob Pod, and Jackfruit.”

In a press release, Caplan also recommended cross-merchandising Organic Heirloom Apples with honey in the produce department to keep in line with the tradition of dipping apples in honey for a sweet new year. 

In addition to new fruits, the traditional Medjool Dates, Raisins on the Vine, Pomegranates and Pomegranate Arils are also in demand.

Rosh Hashanah, a celebration of the Jewish New Year, begins at sundown on September 24 and ends on the evening of September 26.

Frieda’s Specialty Produce