Fruits from Chile Reaches Social Media Milestone
CHILE - Social media is a powerful tool in terms of marketing, and the Chilean Fresh Fruit Association has leveraged several strategies to up its following. In fact, the association’s Facebook page recently surpassed one million fans. With fans from over 50 countries across the globe, this is just one of several social media platforms that Fruits from Chile has utilized since 2015 to engage consumers around the world.
“Consumers are looking for convenient ways of incorporating healthy foods into their daily diets, but they also want to know the story behind their food,” said Karen Brux, Managing Director. “Not many people will have the opportunity to visit Chile, so we utilize social media to bring Chile to them. Whether through an orchard video or a brief look at one of the growing regions, we always strive to bring the Chilean fresh fruit industry to life.”
Chile exports more than 2.5 million tons of fruit to over 100 countries across the globe, as stated in a press release. Since its launch in late 2015, the Fruits from Chile Facebook page has developed a strong community, with posts that not only educate on nutritional attributes and usage ideas for Chilean fruit, but also bring consumers from around the world a little closer to Chile.
With a library of nearly 200 original recipes and photos, 50 usage videos, and hundreds of Chilean fruit and orchard images, the Facebook page focuses on original content, but also shares posts and works with influencers to tell the story of Chilean fruit. Monthly contests offer numerous opportunities for consumers to be rewarded for their engagement.
In addition to Facebook, Fruits from Chile is also active on Instagram, YouTube, and Pinterest, with a B2B focus on Twitter and LinkedIn. Recipes, videos, and fruit/orchard videos are available on the Fruits from Chile website. Industry members are welcome to download and utilize these materials in their marketing and promotion of Chilean fruit.
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