Good Foods Promotes Guacamole Line Throughout March Madness
PLEASANT PRAIRIE, WI - For as long as I’ve been with the industry, it’s become more clear that produce aligns itself with sport snacking. In order to double down on this association, Good Foods is promoting its line of guacamole dips throughout March Madness. This includes its Game Day is Guac Day campaign.
“Guacamole is the perfect snack to have on hand for any game day,” said Mandy Bottomlee, Director of Content Marketing, in a press release. “Our Game Day is Guac Day campaign is focused on promoting our guacamole line and driving shoppers in store to purchase our dips to [enjoy] during the games.”
As a plant-based dips provider, Good Foods is seeking to change the way consumers snack. For upcoming game days in this popular college basketball tournament, the value-added company is promoting its guacamole line as the go-to snack.
The line of guacamole includes flavors like Chunky and Spicy, which are available in sizes that range from single-serve to a 16 oz “party” size.
To double down on promotion for this campaign—and increase foot traffic for retailers—Good Foods is utilizing social media and influencer partnerships, as well as running a TV commercial in regional areas.
Guac and game day certainly make sense to me, and they’ll make sense to shoppers, too.
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