Industry Veteran Kate Reeb Joins Sun Pacific as New Director of Marketing
PASADENA, CA - Industry veteran and marketing maven Kate Reeb has made the jump to Cuties® and Mighties™ pioneer Sun Pacific. Reeb will now be the grower-packer-shipper’s Director of Marketing, taking the lead on marketing the aforementioned clementine and kiwifruit brands, as well as Vintage Sweets navel oranges and Air Chief grapes.
“I am beyond excited to join an organization like Sun Pacific, with such recognized and loved brands,” Reeb shared upon taking on the new role. “Their dedication starts with their farming practices and extends to every aspect of exceeding the consumer’s eating experience. Sun Pacific’s commitment to reach, engage, and delight the consumer will be foremost as we plan together with our retail partners to drive sales and meet the demands of the consumer on a variety of platforms.”
Reeb has cultivated a career across many areas of the produce industry over the past 30 years, working with companies such as Veg-Fresh Farms, Coast Produce, and Naked Juice in a variety of marketing, merchandising, and sales roles. Reeb will now be based in Sun Pacific’s Pasadena, California office, according to a press release.
“Kate’s ability to see the whole picture, from grower to consumer, will benefit our retail partners programs as we focus on meeting the evolving consumer demands for the Cuties and Mighties brands,” said Owner and President Barney Evans. “Her enthusiasm, creativity, and knowledge will blend seamlessly with our sales team as we work to drive customers to our retail partners and strengthen our brand preference.”
Congratulations and best wishes to Reeb as she makes this exciting new leap in her career! And for more on major moves within the produce industry, keep following us at AndNowUKnow.