Julia Shreve of Mastronardi Produce® Discusses New Packaging for SUNSET® Angel Sweet® Tomatoes
KINGSVILLE, ONTARIO, CANADA - Tomorrow marks the kick-off of the International Fresh Produce Association's Global Produce & Floral Show, and believe me when I say booth #3871 should definitely be on your itinerary. Why? Because Mastronardi Produce® will be gracing the show floor with a new snacking cup format for its award-winning SUNSET® Angel Sweet® Tomatoes.
“We can’t wait to showcase the new Angel Sweet snacking cup at the Global Produce & Floral Show! It is the premier event for fresh produce and the perfect place for us to engage with our partners in person,” commented Julia Shreve, the greenhouse grower’s Director of Marketing – Brand and Innovation.
Hitting shelves in November, the new Angel Sweet packaging is resealable, reusable, and fully recyclable. Each and every aspect of the enticing new pint-size container is a well-thought-out decision by the SUNSET team, guided by research that revealed insights into consumer priorities when it comes to packaging.
“What makes this snacking cup unique is that all the design features were directly inspired by consumers,” Julia explains. “We researched how consumers interact with food and packaging so that we could prioritize what’s important to them. And, as always, we’ve incorporated the fun, eye-catching branding that makes SUNSET products pop on the shelf.”
The distinctive design features of the new packaging are implemented with consumers top of mind. A minimalist structure design calls for increased visibility of the sweet, flavorful tomatoes found inside, successfully fulfilling shoppers’ desire to see the freshness of a product inside the packaging. In addition to its stand-out appearance and double labeling, which makes it even easier to stack and merchandise, the snacking cup is easy to open and close due to its secure, resealable lid.
If I were to list all the benefits of this innovative packaging development, you would be scrolling on this page for quite some time.
Bringing even more opportunities to the retail sector, Mastronardi Produce has assured it will be rolling out large-scale retail support to further drive sales of this coveted offering.
Find out more at booth #3871 as we flock to the Global Produce & Floral Show!
