Limoneira Launches Peelin' Good - The Zest is Yet to Come National Tour
SANTA PAULA, CA - Lemon-loving consumers may argue that their citrus-infused favorites are the best of the best, but according to Limoneira Company, the zest is yet to come. In fact, the supplier recently announced it is launching a Peelin’ Good - The Zest is Yet to Come tour as part of its Take a Healthy Stand/Nature’s Pharmacy™ educational platform. The tour will kick off Tuesday, September 1, and will “travel virtually” coast to coast, visiting 18 U.S. cities and Toronto, Canada, each featuring some of the world’s greatest retail hotspots.
“The current pandemic has demonstrated how important health is,” said Alex Teague, COO. “This topic and supporting communities have been part of Limoneira’s foundation for 126 years. Our company’s founders were entrepreneurs, and that is why we sponsor the Lemonade Day organization. This tour reinforces health and rolling up one’s sleeves to get the job done.”
The local influencers who will champion this tour are leaders in the food and drink space and have followers in the several thousands, according to a press release. They will be sharing delicious recipes with Limoneira lemons and other citrus as well as fun tips for the whole family while directing them to the best grocery stores around.
Each month, the influencers will share tips and highlight the important work that professional Retail Dietitians/Nutritionists do. The Retail Dietitians Business Alliance (RDBA) serves as the professional group to almost 2,000 retail dietitians throughout the U.S. and Canada and is sponsored by Limoneira.
“Lemons are one of the healthiest things that can be consumed, and they’re extremely versatile. Our influencers will be sharing not only delicious and healthy recipes, but the many ways lemons can be used in beauty, green cleaning, and fun lifestyles,” added John Carter, Vice President of Global Sales.
A spotlight will also be shown on Lemonade Day, a fun, experiential program that teaches youth how to start, own, and operate their very own business: a lemonade stand. Each year, in participating cities, youth have the opportunity to experience entrepreneurship by setting up their business during their city's community-wide Lemonade Day.
To lock down citrus sales all year long, tap into this exciting initiative and connect with Limoneira today.