SANDPOINT, ID - Many of us have spent so much time inside our homes now that we’d almost like to forget what it looks like. To offer consumers a change of scenery, Litehouse has partnered with home improvement experts and popular TV show hosts Clint Robertson and Luke Caldwell for its national retail promotion “At Home with Litehouse,” which will provide tips for spicing up the dining room—both literally and figuratively.

“Good food and the dining room go hand-in-hand when creating special memories,” said Camille Balfanz, Director of Brand Management, Litehouse. “Litehouse dressings and dips complement all the meals we’re enjoying at home, whether it’s snacking during remote learning, watching sports, or enjoying a pizza night with family.”

With more consumers not only eating at home more since the pandemic began but also turning their dinner tables into workspaces, the dining room has become one of the most important rooms in the house. The “At Home with Litehouse” promotion is strategically timed in order to offer support to retailers and drive sales during this key period of consumer purchasing, according to a press release.

“The dining room has always been an important space for our families to gather, but over the past year, we’ve started spending more time there than ever before because it has evolved into a multifunctional space,” said Caldwell. “What started as a room used only for mealtime is now an area used for eating, remote learning, and working from home.”

The new promotion features a landing page loaded with tips from Robertson and Caldwell on simple and easy ways to transform the dining room into the sanctuary that it should be, from updating furniture and centerpieces to swapping out lighting and putting up new decor. Shoppers can also enter a sweepstakes for the opportunity to win a $5,000 DIY dining room refresh, which will include design inspiration and step-by-step instructions from the design experts.

“Because the dining room is now used for so many activities, we’ve partnered with Litehouse to share ideas that help make the space both functional and inviting—no matter how it’s being used,” said Robertson.

And we all know that spicing up the dining room goes far beyond furniture. To help shoppers transform their dining room experience even more, Litehouse is offering select refrigerated salad dressings, dips, and freeze-dried herbs at a discounted price at participating retailers across the nation. For enticing new recipes that incorporate the delicious products, shoppers can explore the promotion’s landing page.

Whether they’re ready to change up the aesthetic of the room itself or the taste of the food they enjoy within it, shoppers are eager for a change, and Litehouse is ready to provide them with just that.

Keep an eye on ANUK as we continue to report on the latest strategies taking root in the industry.

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