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Matt Mastronardi Discusses Pure Flavor's Rapidly Expanding Footprint

Matt Mastronardi Discusses Pure Flavor's Rapidly Expanding Footprint



LEAMINGTON, ON - Change is in the air for Pure Flavor, with an eye on growth both within the company and throughout the evolving produce program as a whole. To kick off 2017, Pure Flavor hit the ground running with a ground breaking early this year, on a new office expansion at its Leamington headquarters.

Matt Mastronardi, Chief Marketing Officer, joins me to dish on all things Pure Flavor and to pull back the curtain on the exciting times for the greenhouse innovator.

Matt Mastronardi, CMO, Pure Flavor“The latest office expansion at our headquarters will be bringing the company's footprint to approximately double its size.” Matt shares, “At our recently expanded greenhouse in Canada, we will be adding additional R&D growing zones, all in an effort to continue to enhance what we currently offer our customers and to test new crops/varieties that aren’t available yet in our industry. To accompany our growing R&D, a section of the office expansion will be dedicated solely to market research and product development, with the focus on creating more environmentally friendly packaging, packaging that will enhance shelf-life and consumer experiences, a cooking area to help provide new ideas for the culinary artist, and much more.”

Jeff Moracci, Jamie Moracci, and Matt Mastronardi in front of the newly-expanded office

The newfound space has a combination of private offices, cubic sections, open floor plans, and quiet spaces where the Pure Flavor team can cultivate collaboration. With this project, the team will create 20 new full time positions in total.

When I ask Matt, what motivated Pure Flavor to take on this new project, he tells me that the company has been experiencing rapid double-digit growth for several years, which reflects an increase in opportunities for our businesses. This means making more room for current employees working at the headquarters and laying the foundation to future support growth and expansions.

Jeff Moracci, Jamie Moracci, and Matt Mastronardi

“The newfound space will also prompt the company’s new rebranding initiatives that stimulate the Pure Flavor’s forward-thinking mindset, creative lifestyle, and core values without barriers.” Matt adds, “In preparation for future growth, we intend to provide a paid internship program with the nearby post-secondary education institute to empower the next generation to enter the produce industry.”

Congrats, Pure Flavor, on an exciting year ahead. And as a little teaser for next time, stay tuned for even more news from the Pure Flavor team!

Pure Flavor



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Pure Flavor

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to...