WATSONVILLE, CA - What’s a barbecue without grilled mushrooms? Once they're cooked to perfection on the grill, these veggies make every cookout a dream. As we get further into summer, grilling season takes hold and Monterey Mushrooms knows that mushrooms are a barbecue staple. To drive home its focus on summer cooking, the company is launching a Summertime BBQ Sweepstakes, beginning July 2 and running through September 3.

“Mushrooms are a healthy addition to summer recipes and a sweepstakes is a great way to educate shoppers that mushrooms can be grilled alongside their other favorite veggies to barbecue,” said Lindsey Roberts, Company Marketing Manager.

The sweepstakes gives shoppers the chance to win a grand prize that includes a portable gas grill and a picnic time cooler tote kit, along with picnic accessories. Ten second prize winners will receive barbecue tool kits and ten third prize winners will get Monterey Mushroom-branded blanket totes. No purchase is necessary to enter or win. For full rules on how your customers can enter, click here.

The goal is to raise shopper awareness about the versatility of mushrooms as an ingredient for grilling recipes. The company even created a Mushroom Grilling Guide as part of the promotion.

“Mushrooms have a great story to tell: They are low in calories, fat-free, cholesterol-free, gluten-free, and very low in sodium yet they provide important nutrients including selenium, potassium, riboflavin, niacin, vitamin D, dietary fiber and more,” Roberts stated in a company press release. “We look forward to tracking the impact of this promotion on our sales overall.”

This is the company’s first time offering a consumer sweepstakes and it will promote the contest online and through social media channels.

Certainly makes me want to start grilling!

Monterey Mushrooms