Okanagan Specialty Fruits Appoints New Director of Sales
SUMMERLAND, BRITISH COLUMBIA, CANADA - Filling in the role of a great leader is no easy task, but Okanagan Specialty Fruits (OSF) was never one to shy away from greatness. The specialty provider has tapped industry pro Bob Wilkinson to join the company as its new Director of Sales.
“I am thrilled to join the OSF team to continue to build on the company’s significant success in providing delicious Arctic® apples to apple lovers across the U.S. and Canada,” said Wilkinson. “We know that consumers are looking for convenient, healthy snacking options, and sliced Arctic® Goldens and Arctic® Grannies delivered in contact-free packaging offer a truly delicious and handy choice.”
Wilkinson brings a strong track record of success in sales, extensive experience in foodservice, and a broad network in the produce supply, processing, and distribution industries. According to the press release, his most recent roles included being the Regional Sales Manager at both Lipman Farms and Maglio Companies.
The Arctic apples were developed and grown specifically for slicing, offering a premium product with great taste and less waste. Arctic apples’ non-browning trait means no brown scuff marks, fewer discarded apples, and a shelf-life of 28 days compared with the industry average of 18–21 days.
“We are pleased to welcome Bob to the OSF team. At OSF, we are proud to make a difference by creating an apple that is delicious, fresh, and easy for consumers to enjoy,” Neal Carter, President and Founder, commented. “We expect a strong harvest this fall, and we look forward to having Bob on board to continue to grow the network of grocers, convenience stores, and foodservice locations that offer our Arctic apples.”
Born and raised in Illinois, Wilkinson studied at Chicago State University and has worked in sales management for top food brokers and produce suppliers in the industry.
Cheers to many great successes for both Bob Wilkinson and Okanagan Specialty Fruits!