Oppy Celebrates Decade-Long Partnership with Orchard View
VANCOUVER, CANADA - Happy 10th anniversary to Oppy and Orchard View! The companies are thrilled to commemorate their decade-strong partnership and prepare for a plentiful cherry season.
“We are very proud to be celebrating our 10th year as the exclusive marketer of Orchard View cherries,” said James Milne, Vice President of Marketing, Categories and Business Development at Oppy. “We’ve established a strong partnership, and it’s been a great fit because their season is only an eight-week window, they can capitalize on Oppy’s 52-week presence of meeting the top retailers in North America.”
According to a press release, Orchard View’s focal point is cherries with over 3,400 acres in The Dalles, Oregon.
“We choose the best varieties for the time and place,” said Brenda Thomas, Orchard View’s President. “Last year, we installed new equipment to fine-tune the packing line. Furthermore, our focus during the past 12 months has been enhancing our efficiency, volume, and quality in the orchard.”
In spite of Northwest production being curtailed by fruit drop, Orchard View predicts around 1.3 million boxes of cherries this year and is even preparing for more growth in the future.
“Our team is looking to opportunities in July,” Milne said. “We’re encouraging retailers to maintain the momentum beyond Canada Day and Independence Day holiday ads. We expect cherries to be in high demand for these long-weekend celebrations given the reduction of volume available from California.”
Milne continued: “Orchard View has always been known for growing varieties that have excellent quality for long distance export markets. We’re really looking forward to feedback from retailers in Canada and the U.S. to the quality and size that these varieties bring on the domestic market. We will also start to see production of exciting new cherry varieties that will ramp up over the next five years.”
Thomas noted that she looks forward to sharing the ‘Pick your moments’ message with retailers and consumers again in stores this summer and to do it with Oppy by its side for the 10th year running.
For more news on Oppy and Orchard View’s partnership, keep reading AndNowUKnow.