Wraparound AdWraparound AdWraparound AdWraparound Ad
PRO*ACT Shares Salinas Valley Fire Update with Supply Chain

PRO*ACT Shares Salinas Valley Fire Update with Supply Chain



SALINAS, CA - Here in Sacramento, California, ash covers our streets and homes as we keep operators across the Salinas Valley in our thoughts. As fires across California leave an air of uncertainty and necessitate continued evacuations, industry-leading company PRO*ACT recently addressed its customers, distributors, and partners as tension mounts surrounding these devastating events.

Brian Denton, Director of Marketing, PRO*ACT“A confluence of factors is affecting the Salinas Valley growing season as we are dealing with sustained record temperature highs, and now multiple outbreaks of fires in the Monterey County over the past few days that have led to supply shortages,” said Director of Marketing and Brand Development Brian Denton in an email. “With the production season squarely in California, it is causing issues for row crops industry-wide due to harvesting crews and hours with all shippers minimized because of dangerous air quality.”

According to PRO*ACT’s statement, growers are now experiencing the effects of ash residue falling from the sky, with expectations for these conditions to continue through the end of August. Despite these challenging circumstances, shippers are working day and night to ensure their products maintain the highest quality possible.

PRO*ACT recently addressed its customers, distributors, and partners as tension mounts surrounding these devastating events sparked by high temperatures and fires (Photo: San Francisco Chronicle)

“With that, expect quality issues on all items coming out of Salinas Valley. On the value-added items, shelf life will be shorter than usual as commodities do not have the strength we would see during ideal conditions. Ordering close to the numbers would be very prudent throughout the next few weeks. We will continue to give updates as this situation continues to be fluid,” Denton continued.

PRO*ACT also commented that its shippers have faced challenges in regards to employees being evacuated, and well wishes from across the industry are extremely appreciated. Despite all of this, the company remains dedicated to providing the unrivaled customer service it has long been known for.

As we prepare and continue to hope for the best possible outcome of these terrible displays of Mother Nature's power, ANUK will continue to serve the produce industry with the latest insights and updates.

PRO*ACT



Companies in this Story


PRO*ACT

PRO*ACT is America’s leading distributor of fresh produce to the foodservice industry. For almost two decades, PRO*ACT has...