ORLANDO, FL – Produce for Kids has reached a donation milestone, having raised more than $5 million in support of children’s charities.

“It gives me great pleasure to announce that Produce for Kids has surpassed the $5 million mark in total donations raised,” said John Shuman, President, Produce for Kids. “When we started Produce for Kids 12 years ago, we never imagined that it would turn into such a year-round healthy eating resource for families or make the impact it has had in local communities throughout the country.”

According to a press release, 17 grocery store chains and more than 40 fresh produce companies supported Produce for Kids’ campaigns this year, raising $453,000 to support children’s charities in the local markets of its retail partners.

This year, the organization launched its first Power Your Lunchbox Pledge, a digital campaign to encourage healthier lunchboxes. The campaign garnered $5,000, 15 million media impressions and more than 20 million social media impressions. Next year’s pledge will run from August 3 to September 18, 2015.

Partnership opportunities for next year are open for produce companies at the following retailers: ACME Markets, Ahold’s GIANT and Martin’s Food Stores, Giant Landover, and Stop & Shop divisions; Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions; Meijer Stores; Price Chopper; Publix Super Markets; and Roundy’s Supermarkets, Inc.’s Pick n' Save, Copps Food Center and Metro Market divisions.

Produce for Kids is also launching a new longer-term kids club loyalty program at Associated Wholesalers, Inc. and Niemann Foods. This program will include in-store signage, shopper coupon booklets and promo item shipments.

Congratulations on this major accomplishment, Produce for Kids!

Produce for Kids