Southern Specialties Launches a New Website to Grow Brand and Appeal to Millennials
POMPANO BEACH, FL – Seeking to appeal directly to consumers, particularly millennials, Southern Specialties, Inc. announced the launch of a new website highlighting the company’s Southern Selects line of specialty produce.
“We created the Southern Selects brand, in 2001, in response to a single customer’s request,” said Robert Colescott, President and CEO of Southern Specialties, according to a press release. “Today, we are proud to have Southern Selects products on the shelves at many leading retailers and club stores in North America. Our new Southern Selects website is part of our ongoing mission to bring additional value to consumers.”
The new Southern Selects website has a variety of attractive features, showcasing the line's convenient “microwave in minutes” products. Features include:
- High-impact graphics
- Delicious recipes
- Nutritional information
- A blog to help consumers stay abreast of new product developments
Southern Specialties’ fine produce offerings have long been prized by celebrity chefs and fine restaurants. The Southern Selects brand offers restaurant-quality, value-added produce to a wide range of consumers, and the new website is the next step in bringing quality specialty produce to increasingly savvy consumers.
“Our most recent ad campaign notes Southern Selects products are 'Perfect for today’s fresh generation!'” said Charlie Eagle, VP of Business Development. “We believe our new Southern Selects website will hit the sweet spot for millennials, and others. It too, is ‘Perfect for today’s fresh generation!’”
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