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Southern Specialties Launches a New Website to Grow Brand and Appeal to Millennials

Southern Specialties Launches a New Website to Grow Brand and Appeal to Millennials



POMPANO BEACH, FL – Seeking to appeal directly to consumers, particularly millennials, Southern Specialties, Inc. announced the launch of a new website highlighting the company’s Southern Selects line of specialty produce.

Robert Colescott, President and CEO, Southern Specialties“We created the Southern Selects brand, in 2001, in response to a single customer’s request,” said Robert Colescott, President and CEO of Southern Specialties, according to a press release. “Today, we are proud to have Southern Selects products on the shelves at many leading retailers and club stores in North America. Our new Southern Selects website is part of our ongoing mission to bring additional value to consumers.”

Southern Selects Homepage

The new Southern Selects website has a variety of attractive features, showcasing the line's convenient “microwave in minutes” products. Features include:

  • High-impact graphics
  • Delicious recipes
  • Nutritional information
  • A blog to help consumers stay abreast of new product developments

Southern Specialties’ fine produce offerings have long been prized by celebrity chefs and fine restaurants. The Southern Selects brand offers restaurant-quality, value-added produce to a wide range of consumers, and the new website is the next step in bringing quality specialty produce to increasingly savvy consumers.  

Charlie Eagle, VP of Business Development, Southern Specialties“Our most recent ad campaign notes Southern Selects products are 'Perfect for today’s fresh generation!'” said Charlie Eagle, VP of Business Development. “We believe our new Southern Selects website will hit the sweet spot for millennials, and others. It too, is ‘Perfect for today’s fresh generation!’”

For more on all things produce, check back with AndNowUKnow.

Southern Selects Southern Specialties



Companies in this Story


Southern Specialties

Southern Specialties was founded in 1990 by Robert Colescott, President and CEO of the company. Our mission was to provide...