WENATCHEE, WA - Reinvigorating the pear category is Stemilt Growers' middle name, although that is admittedly a long one. With surprises always up its sleeve, the grower is looking to rename its striking red pear variety and is calling upon the industry to get the word out.

“It’s almost time to harvest pears, and there’s one pear with a name that just doesn’t do its features justice,” said Brianna Shales, Senior Marketing Manager. “This pear’s flavor profile is explosive, the color is striking and captures your attention, and the overall quality ignites the pear category year after year which is why the new name of the Starkrimson is going to be…Sparkrimson!”

According to a press release, Sparkrimson is dedicated to lighting up the retailer’s pear category and helping shoppers experience a new “new” variety.

“Stemilt has been growing Starkrimson pears for a number of years now, so our teams know how to grow and handle this variety,” remarked Shales. “This pear is one of the most sought-after summer pear varieties on the market. Recognizing that success, we’ve expanded acreage and will have more to share during its short but sweet 2020 season. Simply calling attention to this ‘new’ variety by giving it a new name is an opportunity for our retail partners to create some noise around the pear category. Sparkrimson is one of the most popular summer pear varieties because it has a refreshing flavor and smooth bite.”

The Sparkrimson pear harvest is projected to start at the beginning of August. Stemilt noted that retailers should run Sparkrimson ads starting mid-August and into the second week of September. Packaging options will include the 6 lb Rushing Rivers™ pear bag and the Lil Snappers® organic 2 lb and conventional 3 lb pear bags.

“This simple, easy-to-remember campaign is a great way to capture the consumer’s attention and make them pause to catch the fun play on words while still encouraging them to pick up a bag of Sparkrimson pears,” said Shales. “While we can’t change the way a pear looks, we can at least have fun with the name and provide a new perspective to what could be a new favorite pear variety among shoppers! This simple campaign is a fun way for retailers to get behind a fantastic pear at the moment it’s ripe and ready. Consumers will love this pear’s look and flavor, so there’s lots of potential for great August pear results at retail.”

Stemilt called upon its grower partner, Peshastin HI UP Growers, for this particular variety, which grows the pear in the Entiat and Wenatchee River Valleys.

“Our Sparkrimson pears thrive in these locales thanks to the nutrient rich soil and cool temperatures that the surrounding mountains provide,” says Shales. “These elements plus the sunny days provide the perfect combination of factors to produce Stemilt’s Rushing Rivers Sparkrimson pears. [So], don’t wait. Ignite the name and your pear category with Sparkrimson this August.”

You heard her! Set the autumn sales ablaze with this fiery fruit!

Stemilt Growers