Steve Dabich Talks Dulcinea's Arizona Deal and Peak Melon Season
LADERA RANCH, CA - Peak melon season is upon us, and Dulcinea is gearing up for a busy summer ahead with the start of its domestic deal in Yuma, Arizona.
“Our Yuma, Arizona crop is healthy and is producing very high yields. We’re seeing great quality and demand so far,” Steve Dabich, Dulcinea’s Vice President of Sales, tells me. “We anticipate producing 15 percent more volume in 2015 versus 2014.”
Summertime favorites are key to this year’s crop. The latest addition to Dulcinea’s portfolio of products is the new Sunny Gold mini watermelons with a bright yellow flesh and sweet flavor. Dulcinea is also currently harvesting its Tuscan cantaloupe and Pureheart mini watermelons.
“We produce some of the our highest yielding and best tasting Dulcinea products in Yuma, Arizona and Huron, California, which will start around July 1,” continued Dabich. “We’re looking forward to providing consumers with more great tasting Tuscan cantaloupes, Sunny Gold yellow mini watermelons, and our Pureheart mini watermelons.”
Steve says that consumers can look forward to the quality eating experience, consistent flavor, and high brix the Dulcinea Tuscans bring to consumers, as well as the “more taste, less waste” selling point Pureheart mini watermelons bring to retailers.
The melon market has been in flux due to the abundance of product being produced in Mexico and the finish of offshore melons. Steve tells me, however, that that will change over quickly given that customers look forward to U.S. grown product and that it’s the start of peak melon season.
Stay tuned to AndNowUKnow as we continue to track the domestic melon season.