Viva Fresh Expo Expands Gateway to Innovation Awards
MISSION, TX - The Viva Fresh Expo’s second annual Gateway to Innovation Awards is expanding its submissions to include all types of innovations coming out of the Tex-Mex corridor. In addition to packaging designs and new point-of-sale developments, industry members are encouraged to submit innovations in new seed varieties, production advancements, machinery, packing facilities and greenhouses, technology or application software, food safety, traceability, and sustainability efforts.
“We’re not putting categories or limits on the type of innovation to be submitted,” said Dante Galeazzi, President and CEO of TIPA. “Our vision is much broader than a typical new product showcase. We want to recognize excellence in innovation that extends from seed to shelf, and really celebrate the ideas that are improving each and every aspect of fresh produce coming from this region.”
According to a recent press release, the contest is open to all Viva Fresh exhibitors and sponsors. 24 top tier finalists will be selected by a panel of judges comprised of retail, foodservice, and produce industry veterans. The finalists will be displayed before and during the Expo on Saturday, April 27. All expo attendees will be encouraged to vote live from the show floor via mobile device for their favorite innovation, and the winner will receive the Best of Show Award that afternoon.
“This year, we are reimagining what innovation means in fresh produce. I believe it is our job to bring life to that concept in all its different dimensions and possibilities, and the Tex-Mex corridor creates an ideal space for that,” stated Jordan Okumura, Editor in Chief of AndNowUKnow and Innovation Committee Chair. "I'm thrilled to have this opportunity once again and want to thank the Viva Fresh team as we challenge ourselves to bring an array of innovations to the 2019 trade show.”
Applicants may submit their entries at the official application webpage: www.vivafreshexpo.com/viva-fresh-gateway-to-innovation-awards. All applications are due by February 20 and the finalists will be notified by March 25.
“It’s exciting to open up this program to a much wider range of opportunities while showcasing the achievements from the Tex-Mex region,” said Heidi McIntyre, Managing Partner at Full Tilt Marketing. “Last year’s innovation showcase display was a ‘wow’ moment during the Expo that was very well received and we expect to create more buzz this year.”
The 2019 Viva Fresh Expo will be held on April 25-27 at the JW Marriott Hill Country Resort in San Antonio, Texas. Hope to see you there!