MURRIETTA, CA - West Pak Avocado has people talking about California avocados. According to the company, the latest buzz in small fruits and vegetables has increased the conversation about the Golden State’s green fruit, especially in terms of retail promotion.

“While exhibiting at West Coast, we recognized increased interest in smaller fruit due to consumer and market demand for single-serving avocados,” said Doug Meyer, Senior Vice President of Sales and Marketing, in a press release. “There was also a lot of interest in our I Love Avocados brand program, which has been gaining momentum steadily since its launch in 2016. In addition, bagged avocado demand is sustaining its strength and will continue to do so throughout 2018 and well beyond.”

West Pak’s previous programs have included AvoMonsters and I Love Avocados, campaigns intended to bolster produce sales. AvoMonsters educates families about the benefits of adding the delicious green fruit into their diets, and I Love Avocados inspires health-conscious consumers to live a nutrient-rich life by providing easy recipes for the superfood.

“In addition to a lot of new and innovative packaging for both fruits and vegetables, there was a fair amount of buzz surrounding California Avocado season,” added Sales Representative Susie Rea. "Retailers seemed confident again to run promotions through the summer months.”

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West Pak Avocado