Avocados from Peru Makes First Appearance at the Food & Wine Classic in Aspen
ASPEN, CO - This past June, Avocados from Peru made an impressive debut at the Food & Wine Classic in Aspen. Influential members of the food industry were captivated by Avocados from Peru's full-color, rolling billboard, positioned on top of a luxury liner bus all to remind onlookers that Peruvian Avocados are in peak season and available across the United States.
“This prestigious event was the perfect atmosphere to launch our summer programming, and was the first time any avocado commission has utilized a 45-foot bus at this event to showcase their brand,” said Xavier Equihua, CEO of the Peruvian Avocado Commission (PAC). “We look forward to participating at the Classic again next year in an even a bigger format!”
According to a press release, Avocados from Peru also collaborated with the Peru Trade Commission to put on the “The Avocados from Peru Project.” At the event, renowned Peruvian Chef Ricardo Zarate put on a culinary demonstration in which avocados were front and center, featuring dishes such as Avocado Pan Con Tuna, Tacu Tacu Avocado Nigiri, Avocado, Sea Urchin Omelet Croquette, and a unique avocado cocktail.
Congratulations on the impressive first showing Avocados from Peru!