SANTA CRUZ, CA - Gabriel Avalos brings a wealth of industry experience to his next position on his fresh produce journey—Awe Sum Organics. He will be leading the team as General Manager.

“I am excited to join David [Posner] and the rest of the Awe Sum Organics team. I admire the commitment and passion the Awe Sum Team strive for in the organic category. I look forward to supporting the team in continuing to provide great service and quality while not compromising our mission statement,” Avalos said.

With over 20 years of experience under his belt, the veteran brings expertise and strong performance in many agricultural business operations to the table, including demand/supply planning, sales and operational planning, supply forecasting, harvesting operations, grower management, strategic planning, supply chain and sourcing within international and domestic markets, and building and managing high-performing teams.

As a cross-functional team builder and dedicated professional, noted the release, Avalos has a very successful track record of developing, implementing, and driving company-wide planning and business practices.

Prior to joining Awe Sum Organics, Avalos was the Vice President of Agriculture Operations and Sourcing for Bonduelle Fresh Americas (formerly Ready Pac Foods) for eight years. Before he started with Ready Pac Foods, Avalos held key positions at Driscoll’s and River Ranch Fresh Foods.

“We are really excited to have Gabe join and lead our Awe Sum Team! Gabe is an exceptional fit for us as we continue to grow and evolve. The timing is perfect, as Gabe’s many years of experience and strong performance in management for successful fresh produce companies will be a huge asset as we continue to move into the future, focused on our ongoing goal of meeting the needs of our customers and growers,” said David Posner, President, Chief Executive Officer, and Founder.

Avalos has extensive experience in the many areas of the fresh produce trade and looks forward to promoting Awe Sum’s dynamic organic commodity list, which includes table grapes, kiwifruit, avocados, blueberries, apples, pears, and citrus.

“The Awe Sum Team remains focused on service, quality, integrity, transparency, and our company’s uncompromising organic and sustainability mission,” Posner continued. “While adapting to the ever-growing and changing market for organic produce, we continue to remain 100 percent focused and true to our mission statement.”

Congratulations, Gabriel Avalos, on this major next step!

Awe Sum Organics