Bee Sweet Citrus Expands its Digital Outreach
FOWLER, CA - Growing your online presence is a must in today’s day and age, and Bee Sweet Citrus is keeping up with the times. The citrus provider recently announced that its marketing efforts are now targeting consumers through YouTube.
“Behind every amazing product is an even greater story, and that’s exactly what Bee Sweet’s YouTube channel aims to communicate,” said Monique Bienvenue, Director of Communications. “From the advanced technology we use to bring citrus to our consumers, to celebrating the characteristics and history of our varieties and employees, we want to give consumers a behind-the-scenes look into the many incredible facets of California’s citrus industry.”
According to a press release, the company’s #EatMoreCitrus campaign launched in 2015 as a way to educate consumers on the health benefits of citrus. Over the last four years it has morphed into an educational movement highlighting Bee Sweet’s citrus varieties, its innovative technology, and the employees who make up its history. Across its social media platforms, Bee Sweet’s marketing team focuses on giving consumers a peek behind the curtain at the everyday functions of one of California’s largest agribusinesses.
“As marketing trends continue to take the produce industry by storm, we’ve noticed that consumers aren’t just interested in learning about the product; they want to know the story behind it as well,” stated Joe Berberian, Sales Representative. “Our YouTube channel offers customers and the everyday consumer a chance to learn more about our product, as well as the technology and people that make production possible.”
The most recent uploads to YouTube highlight Bee Sweet’s state-of-the-art palletizing system and its new lemon wash and production line. As the company’s domestic season continues, subscribers can look forward to international videos regarding specialty varieties and recipe tutorials.
“As food and health trends continue to take shape, we want consumers to have all the information they need to make informed shopping decisions,” concluded Bienvenue. “There are many steps that go into providing quality citrus to our consumers, and our YouTube channel gives the public a chance to better understand our history, mission, and brand.”
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