BJ's Wholesale Club Adds Executive to Drive Digital Innovation



BJ's Wholesale Club Adds Executive to Drive Digital Innovation



WESTBOROUGH, MA – Yesterday, BJ's Wholesale Club announced Naveen Seshadri will be joining its omnichannel team in the newly created position of VP, Digital Commerce and Experience.

Rafeh Masood, SVP, Chief Digital Officer, BJ's Wholesale Club"BJ's has made significant advancements in our omnichannel capabilities, and I'm pleased to have Naveen join our team," said Rafeh Masood, SVP, Chief Digital Officer, in a press release. "Naveen has extensive experience in driving omnichannel transformations and his leadership will help as we work to deliver more to our members."

Naveen Seshadri, VP, Digital Commerce and Experience, BJ's Wholesale ClubSeshadri holds a Master's Degree in Business Administration from Duke University; a post-graduate degree in Financial Management from Annamalai University; and a Bachelor of Arts in English Literature from Loyola College–University of Madras, India. He also holds two U.S. patents: a continuous automated worker feedback system and a learning management system.

Prior to joining BJ’s team, Seshadri held senior management positions at Sears Holdings, where he ran product strategy and analytics initiatives. He then joined Lonely Planet as the Chief Operating Officer, where he was responsible for leading strategy and digital transformation.

BJ's Wholesale Club

With BJ’s Wholesale Club, Seshadri will focus on continuing to expand BJ's omni-capabilities in order to bring convenience and value to members. In his new position, he will lead digital customer experience strategy, e-commerce merchandising, digital marketing, and digital insights and analytics.

Congratulations, Naveen Seshadri!

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BJ's Wholesale Club