BrightFresh® Microgreens Introduces New Packaging Automation and Enhanced Retail Branding; Helena Beckett Comments



BrightFresh® Microgreens Introduces New Packaging Automation and Enhanced Retail Branding; Helena Beckett Comments


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SAN MARCOS, CA - BrightFresh® Microgreens is introducing a packaging innovation catered to retail produce buyers.

Helena Beckett, Director of Sales at BrightFresh® Microgreens
Helena Beckett, Director of Sales, BrightFresh® Microgreens

"We're thrilled to bring this packaging automation, along with our refreshed branding, to our retail partners nationwide," states Helena Beckett, Director of Sales at BrightFresh® Microgreens. “We're excited about the sustainable packaging, extended shelf-life, and the overall superior experience it offers our customers."

The automated packaging line seeks to improve quality, sustainability, and shelf-life but also showcases new and improved branding for enhanced consumer appeal.

According to a press release, this state-of-the-art packaging automation offers numerous advantages for retail produce buyers, such as enhanced quality and consistency, sustainable innovation, extended shelf-life, new and improved branding, non-GMO and gluten-free certification, and retail support.

BrightFresh® Microgreens is debuting new packaging catered to retail produce buyers featuring improved branding
BrightFresh® Microgreens is debuting new packaging catered to retail produce buyers featuring improved branding

The program is scheduled to launch in early 2024 and will be available in major retail chains, including Sprouts Farmers Market, Albertsons, Safeway, Walmart, Stater Bros. Markets, Whole Foods Market, and Raley’s.

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