FT LAUDERDALE, FL - After its new brand unveiling earlier this year, CarbAmericas is now expanding its sales team, welcoming 30-year industry veteran Troy Mesa to the crew. In his new position at CarbAmericas, Mesa will manage sales accounts as well as external relationships throughout various categories. He will be based out of the CarbAmericas headquarters in Fort Lauderdale, FL.

After graduating from Chico State University, Mesa worked for the California Asparagus Association and Rivermaid Trading, then moving to North Bay Produce in Michigan. During his tenure at North Bay, he served as Sales Manager, overseeing sales for a multinational grower cooperative. Most recently, Mesa worked with Sol Group Marketing as Key Account Manager, working with retail, foodservice, and wholesale customers. Mesa also previously held positions at Rosemont Farms and Pero Family Farms as Category Manager and Account Manager, respectively.

“We are very energized by the newest addition to our team,” said Jeff Friedman, President of CarbAmericas, according to a press release. “We’ve been looking for an individual with his expertise and know that Troy’s knowledge and experience will fit nicely with the different categories we manage here at CarbAmericas.”

The announcement comes amidst the implementation of CarbAmerica’s strategic five-year plan following their rebranding. CarbAmericas has been sourcing produce from South and Central America for 15 years. In addition to being an importer with dedicated growers, CarbAmericas is also an exporter and a processor.

We wish Troy all the best in his future produce endeavors!

CarbAmericas