MEXICO - If you don’t think figs are synonymous with the holidays, you need to wake up! Consumers are going crazy for the fruit that can be incorporated into both savory and sweet dishes, and produce aisles across the nation can benefit from stocking up.

Catania Worldwide recently reported that its current Mexican fig season is shaping up well, meaning that retailers will soon see this year’s outstanding crop. Every year, the crop and the category continue to grow—and demand along with it!

Paul Catania, Jr., Owner and CEO, noted that rain is a big factor in when the season begins and when the season ends.

“The rain can be so heavy that it can prevent us from getting to our crop,” he noted in a press release. “It also affects the fruit quality and ultimately determines how long the season will go. We typically end in June with Mexico and pick up with California.”

This year, Catania projects a 10-12 percent increase in production. Calling itself the “fig people,” the company knows a thing or two about supplying retailers all over North America with its year-round capabilities.

“Figs are complicated. They are delicate to handle and tough to educate people on. They’re not the norm on the grocery list, but we’re getting there,” Catania added.

Given that consumers are always looking for healthier snacking alternatives, figs make for a great option. They are also a great source of fiber and have become recognized by chefs all over the world as an ingredient or topping in their recipes.

Figs are the new apples, I’m calling it! Stick with AndNowUKnow for the latest in what’s going down in the produce biz.

Catania Worldwide